Samsung

GALAXY A7/A9 LAUNCHING CAMPAIGN

AGENCY: Cheil & Chain Reaction

TIME: 2019

PLACE: ME – jordan

LANGUAGE: Arabic / English

The Scope

Along with releasing their new mobile phone serious A7/A9 from Samsung in Jordan market, Cheil reached out to regional multi award winning sub-agency (Chain Reaction) which is known for their digital activations and marketing campaign to come up with an idea on how to spread the product in the local market highlighting the Mobile feature and uniqueness.

The Solution

Chain Reaction came up with the idea of getting the product closer to the user through a wizard landing page that help him/her exploring what character is he/she is looking for in a mobile phone and in his/her daily use so what features may they need the most and based upon that advising the choice between the two new phones and their other models

The Process

MY MAIN ROLE in this campaign was to produce the motion graphics that are going to be used in the 3 following stages of the campaign to elevate the communication process for the campaign and make it more visual and interactive.

01 Targeting Leads

The following video was made to be shared on Samsung MENA social pages in order to trigger the marketing campaign for clicks that will lead the interested viewers to the landing page that have the questionnaire.

The video was made in square dimensions to fit in most of the social networks and the Samsung blue color tone was used for direct connection with the brand along with serif fonts that are aligned with Samsung – Cheil branding guidelines

Do you know which mobile suits your character?

By asking this direct question we started to trigger viewer interest to continue exploring the answer after the first few seconds of the Ad by flashing quick types later that might interest him/her to know more about the mobile that best fits him/her through relevant features.

Sports

Music

Fashion

Nature

Movies

Trends

02 Answer Questions

After converting the viewer to the campaign landing page, the viewer can be considered interested in mobiles and maybe willing to buy one making him/her a potential retarget for this campaign or following relevant ones and by answering the questioner that is specially designed to figure out his/her daily routine and better customize his experience with the brand and the choice that will show to him/her after the following screen leaving the viewer with a feeling of anticipation which have a very powerful influence in his buying decision.

03 Share And Win

Lastly and after creating a kind of connection between the user and his future mobile through this experience we give the participant a window of hope to have the mobile by doing a simple task of sharing this experience with 5 more friends and entre a draw of winning it along with other surprising gifts from the wide range of products that is available from Samsung