The following video was made to be shared on Samsung MENA social pages in order to trigger the marketing campaign for clicks that will lead the interested viewers to the landing page that have the questionnaire.
The video was made in square dimensions to fit in most of the social networks and the Samsung blue color tone was used for direct connection with the brand along with serif fonts that are aligned with Samsung – Cheil branding guidelines
By asking this direct question we started to trigger viewer interest to continue exploring the answer after the first few seconds of the Ad by flashing quick types later that might interest him/her to know more about the mobile that best fits him/her through relevant features.