United Nations

Volunteers

AGENCY: Rawand Group

DATE: 2015

PLACE: Jordan – ME

LANGUAGE: Arabic

The Scope

One of the UNV projects in Jordan was targeting all the voluntary teams through out the country from far north to deep south with aim to unite and coordinate with them simultaneously to attract local volunteers all around Jordan and participate them under UN goals of sustainability which was lunched not very far from that time and to unify efforts and visions.

The Solution

To do that a team from the UNV will be travelling the 12 states of Jordan to conduct events and meetings for a couple of months according to there agenda and they wanted to highlight that tour and campaign to there audience offline and online so comes our part for the offline execution and the idea of tour bus design as it is usually done for team and band tours.

The Process

MY MAIN ROLE
was to align the tour’s purpose, target audience, and concept with the bus’s visual identity – ensuring it became impossible to miss. The design aimed to spark curiosity among volunteers, teams, and individuals, encouraging them to ask, engage, and join awareness sessions. Through multiple rounds of collaboration with the UNV team and consultations with print execution experts, we developed a wild, energetic, and vibrant theme. The result was an original bus cover – unprecedented at the national level – featuring a timeline of Jordanian cities on the team’s route. This transformed the bus into an iconic backdrop for volunteer photos, proudly showcasing their city names.