United Nations

Volunteers

AGENCY: Rawand Group

TIME: 2015

PLACE: Jordan – ME

LANGUAGE: Arabic

The Scope

One of the UNV projects in Jordan was targeting all the voluntary teams through out the country from far north to deep south with aim to unite and coordinate with them simultaneously to attract local volunteers all around Jordan and participate them under UN goals of sustainability which was lunched not very far from that time and to unify efforts and visions.

The Solution

To do that a team from the UNV will be travelling the 12 states of Jordan to conduct events and meetings for a couple of months according to there agenda and they wanted to highlight that tour and campaign to there audience offline and online so comes our part for the offline execution and the idea of tour bus design as it is usually done for team and band tours.

The Process

MY MAIN ROLE here was to align the nature of tour and targeted audience age and concept to the visual of the bus and make it something can’t be missed or unsighted as the need to catch every volunteer and team or individual that may ask what is this to check and join an awareness season or participate, so the following wild, energetic, vibrant theme was applied after rounds of back and forth with the UNV team and print executers consultancy and modifications to come up with an original bus cover that was never done before on the country scale and to have a timeline of Jordan cities that the team will visit to make the bus iconic for pictures of volunteers with there city names.