Samsung

GALAXY A7/A9 LAUNCHING CAMPAIGN

AGENCY: Cheil & Chain Reaction

TIME: 2019

PLACE: Levant – Jordan

LANGUAGE: Arabic / English

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The Scope

Along with releasing their new mobile phone serious A7/A9 from Samsung in Jordan market, Cheil reached out to regional multi award winning sub-agency (Chain Reaction) which is known for their digital activations and marketing campaign to come up with an idea on how to spread the product in the local market highlighting the Mobile feature and uniqueness.

The Solution

Chain Reaction came up with the idea of getting the product closer to the user through a wizard landing page that help him/her exploring what character is he/she is looking for in a mobile phone and in his/her daily use so what features may they need the most and based upon that advising the choice between the two new phones and their other models

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The Process

MY MAIN ROLE in this campaign was to produce the motion graphics that are going to be used in the 3 following stages of the campaign to elevate the communication process for the campaign and make it more visual and interactive.

Did you know? Samsung Galaxy A9 is the first mobile to have 4 front cameras