DAIKIN

Largest Air Conditioner Manufacturer

AGENCY: Reforge Digital

TIME: 2020-2022

PLACE: Saudi Arabia

LANGUAGE: Arabic

The Scope

Taking into consideration the brand size we are talking about here and merging that to the Saudi market which is one of the largest and most powerful in the region, promoting Daikin products and last innovations can be tricky and needs all the digital weight that can be done through their marketing channels.

The Solution

Focusing on Instagram as the main channel to publish our work and reach Saudi clients who interacts the most on this platform have led the way on the type of visual and content that fits in that medium and can be digested by the Saudi household easily with in his daily news feed and reaching the other business and normal segments through LinkedIn and Twitter was the plan to go with the rest of the work other than live exhibitions and offline Ads that may be needed from time to time as with in the business plan.

The Process

MY MAIN ROLE with Daikin have touched all the creative aspects from static to motion from offline to online from social networks to web, all for one identity and goal and with extreme care for the brand and consistency.